Wednesday 6th September 2017
Published by - Alex Pawley

Case Study: Icertech works with PRESS London on Branded Packaging

PRESS London are a London-based company who deliver wonderfully fresh cold-pressed juices and a variety of healthy foods to people in London and across the UK.

Quality is clearly important to PRESS and, when they approached Icertech, they had a requirement for two different solutions for their product.

  • They needed a delivery solution that was strong enough to deliver 25 bottles per box, in delivery vans, to their wholesale distributors (including London-based stores such as Selfridges). Press also needed the bottles to be kept chilled for up to 24 hours.
  • PRESS London required another robust solution that would take their product in perfect condition to their retail customers up and down the country. This solution needed to have additional protection for the goods as they would be handled by parcel courier, and also had to keep the product chilled for up to 48 hours in any weather conditions.

PRESS has a very strong brand, and they wanted to reflect this in their new packaging, so our bespoke branded boxes were the ideal solution.

Project Development

Icertech’s team had an initial consultation with PRESS, enabling Icertech to fully understand what PRESS wanted to achieve. We then selected from our range of packaging to find the perfect solutions for PRESS London’s requirements. For the wholesale distribution of their product, requiring 24 hour performance, the Foil-Box solution was suggested, and for the retail solution, requiring 48 hours performance with additional protection, we suggested our Tile-Box solution.

We worked with PRESS to choose the best sizes from our stock, including looking at how the goods would be packaged and handled, with an eye to reducing carriage costs and saving storage space.

We sent out samples to PRESS, and the trials were a resounding success, allowing us to move onto branding the boxes.

The Branding Process

Icertech has a trusted company that it uses to draw up designs for customers and manufacture the printing plates for the boxes to the required specification, however, PRESS London have their own marketing team who wanted to create their design.

We provided the marketing team with the necessary ‘box artwork guides’ to draw upon, along with the guidelines required for the flexographic printing process used on our boxes. Following the initial design, we took on amendments and suggestions, ensuring that the final printing on the box came out perfectly. Adam Jones, our Managing Director said,

“The PRESS London account was a pleasure for us to be involved with. It was great to see their branding come to life on the boxes that we have produced. It was also very satisfying to develop two solutions for what is effectively the same product, but sent via two different methods to the wholesale and retail customers. This whole project has been an excellent showcase of what can be achieved with branding on our boxes, and also the flexibility of the range of solutions offered by Icertech.”

We have built an excellent relationship with PRESS and are delighted to have supplied several thousand boxes to them already. We look forward to developing our business with Press for many years to come, and our next step is to develop a bespoke coolant to complement their new box solutions.

If you’d like to look at bespoke chilled packaging and coolants for your retail/wholesale business, with a professional, branded look, get in touch with us on 01978 661247. You can also read more on why consistent branding matters and how we can help.

 

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